The Elements of Composition
The elements of composition are building blocks that make up EVERY design, piece of artwork, photograph, sculpture etc. You use and rely and these elements to create successful pieces of art.
A line is an identifiable path created by a point moving in space. It is one-dimensional and can vary in width, direction, and length. Lines often define the edges of a form. Lines can be horizontal, vertical, or diagonal, straight or curved, thick or thin. They lead your eye around the composition and can communicate information through their character and direction.There are seven basic elements of design: Line, Value, Shape, Colour, Texture, Form, Space
A line is an identifiable path created by a point moving in space. It is one-dimensional and can vary in width, direction, and length. Lines often define the edges of a form. Lines can be horizontal, vertical, or diagonal, straight or curved, thick or thin. They lead your eye around the composition and can communicate information through their character and direction.
For this assignment you will recreate an image using only LINE.
Supplies:
a uni ball pen, ruler, paper and a
magazine image, pencil crayon
Step 1 - Choose an image from the selection of magazines that you would like to recreate. Look for images that are rich in contrast and that are interesting. Look for the changes in value and vary the thickness of line to create an interesting composition.
Step 2 - Using tracing paper and a ruler and create LINES. Create diagonal, flowing, horizontal or vertical lines. Think about your overall design strategy. Keep lines close together to help reveal the FORM. Alter line thickness to create form. Use colour to create emphasis in certain areas.
How your work will be marked:
Line technique /10
Use of Colour /10
Overall image design /10
Image details /10
Final Mark /40
http://www.aiga.org/content.cfm/guide-whatisgraphicdesign
http://photoinf.com/General/Robert_Berdan/Composition_and_the_Elements_of_Visual_Design.htm
Non-Objective Mandala Using Colour theory
Objectives:
- The student will be able to create a nonobjective design from a magazine photo using a view finder. The composition will use the Principles of design and will be enlarged to 11” (28 cm) in diameter. By using colored pencils the drawing will use layers to recreate the colors in the magazine picture.
- Find beauty in unsuspected places.
- Enlarge a magazine image.
- Develop skills in using colored pencils.
- Viewfinders - assorted sizes of circular windows
- Pencils
,Erasers
, Colored Pencils
- white Drawing Paper
- X-acto Knives
- Rulers
Five Modes of Design
1. Naturalism - (photo realistic)
2. Realism - (representational)
3. Stylized - (simplification of details)
4. Abstraction - (distortion and overlapping to create new shapes)
5. Nonobjective- (no recognizable object, elements producing the principles of design.
1. Naturalism - (photo realistic)
2. Realism - (representational)
3. Stylized - (simplification of details)
4. Abstraction - (distortion and overlapping to create new shapes)
5. Nonobjective- (no recognizable object, elements producing the principles of design.
This is a project that will test you to create a design using the Nonobjective Mode of Design. Nonobjective is the type of design that is full of colors, shapes, lines, values, forms, textures, using the Principle of design to make a composition that has NO recognizable subject or objects. It instead relies on the elements and principles of design to create a balanced interesting composition having a center of interest, directional movement, rhythmic shapes, variety of size, balance of values and colors.
By using a paper finder we are going to look for and find a great composition to draw with colored pencil. Each composition must have the principles of good design and a use of color. The pencil will be applied with layers creating a smooth blend of colors that will recreate the picture you find.
Procedures:
- Select colors that will be used and follow a sequence of layers to get certain results. When ready, begin the drawing.
- (thumbnails) Make a few circles on a piece of paper. Make them different sizes and leave an inch of space between them. Cut out the circles and cut out the separate circle areas from the larger piece of construction paper using an X-acto knife on a cutting board.
- Look in magazines for interesting shapes, colors, contrast of values, variety of sizes, an interesting area off center, gradations of colors and values. Still make sure that you can’t really see what the picture is but the design that you see with the finder. Look for a composition that with the finder over the picture reveals a design. If it has all the principles of good composition then tape the finder over it and save. Find at least three.
- Place the finder over the picture so that it will be showing the composition through the circle and blocking out the rest. Choose at least 3 that you feel are good.
- After a small critique, select one that is the best and enlarge it to good copy with a grid. Make a square around it with a ruler, find the middle and draw a line dividing it in both directions making a cross in the middle. Do the same thing on the small finder picture.
Use of elements and principles on a non objective design /10
Use of Colour (colour scheme) /10
Overall image design /10
Neatness and evidence of planning (creative process) /10
Final Mark /40
Texture Box
You will learn about texture and you will draw different textures in 3-dimensional form and to observe theseelements out in the world. Rubbed Texture: Paper over a raised surface and then rubbing a crayon
look exactly like the object. Invented Texture: is made up from your imagination. Overlap:
Placing one object over another and not seeing the bottom object through the top object.
Materials (what you need)
colored paper
Prisma Color Colored Pencils
stencil and rulerspencil
eraser
To DO:
#1. Go on a 'texture' scavenger hunt. Find areas around the room and use crayon/pastel to create rubbings.
#2. Compile your rubbings and decided which ones are interesting.
#3. You will recreate half of the textures by re-drawing them and then you will use the coloured rubbings for the other half.
#4. Get a large piece of paper from Mrs.Pye
#5. Construct a cube with the textures.
How you will be marked:
Texture technique /10
Use of Colour /10
Overall image design /10
Cube design /10
____________________________________________________________________________________
Scratch Art: The subtractive technique
The technique of scratching a surface back to reveal a complimentary colour beneath, is either called scratch art or scratchback. This subtractive technique works best when the design is a simple line drawing.
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How your work will be marked: Texture technique /10 Overall image design /10 Use of contrast /10 Neatness /10 Final Mark /40 |
Materials:
- Scratch art paper (black)
- Scratch art pens
- Line drawing (magazine clipping)
- Pencil
Procedures:
Print out several line drawings or coloring pictures or find in magazines.
Using a pencil, trace the outlines of the drawing onto the scratch art paper. Black will show up on the paper.
Using small, light strokes, scratch the paper where the outlines of the drawing are. Complete the entire outline before making thicker lines or shadows. Go over lines 2 or 3 times to get a thicker line or shadow where you want emphasis on the drawing.
Do not add a background. Keep the drawing simple. If students want to add lines and features not in the original drawing this is okay, but backgrounds may take away from the effect they want. Simpler is better.
Relief Sculpture - Design
Lesson: LIGHT-CAPTURING CUT-PAPER DESIGNS
Lesson Objective: Students will create an alternating and repetitive design using at least two original designs. Once completed, the cut paper design will be exposed to a direct source of light (spotlight) in order to form an overall pattern with structural and tonal counterchanges.
Beyond Geometry http://www.lacma.org/beyondgeometry/index.html
Paper folding techniques http://www.sgi.com/misc/grafica/huffman/index.html
Paper folding techniques http://www.sgi.com/misc/grafica/huffman/index.html
Materials Needed:
Rulers
Exacto Knives
Pencil
Pencil
White and Black paper
First Stage:
· Divide the paper into 2x2” squares
· Use a ruler and draw each of the designs listed below (or create your own) the dotted lines are where you would fold and the solid lines are where you would cut out.
· Using an X-acto knife, carefully cut the designs as shown in the diagrams.
· Fold over the dotted lines carefully, forming the required creases.
· Fold each tab to produce the relief effect.
· Now, experiment with your own creative ideas using the preliminary designs as a springboard for your own ideas.
· After deciding on at least two ideas, continue on to the second stage.
Second Stage:
· Grid the inner area to create (horizontally) six 2" by 2" (5 x 5 cm) squares and (vertically) nine 2" by 2" (5 x 5 cm) squares.
· Use the template, ruler and a pencil, to duplicate your own designs, alternating your designs square to square.
· Carefully cut out your designs with the X-acto blade knife.
· Turn over the paper and fold and crease where needed. Flipping over the paper to the back side eliminates the need to erase the pencil marks on the front of the paper.
· Glue black paper to the back of your project for more contrast and a more dramatic presentation.
· Hang a spot light over the paper sculpture to enhance contrast and design.
Relief technique /10
Use of Shape and space /10
Overall image design /10
Neatness in cut-outs /10
Final Mark /40
Creating Your Own Blog
In visual arts 9 & 10 you will use a blog account to present all your work. Signing up for a blog is a very simple process, and only takes minutes of your time. A blog is an excellent way to display your photos with no cost to you. Your blog account will be a valuable tool for you to use through out the semester. It will be your communication tool for specific assignments and links to valuable web sites. It will also be a means of assessment for your teacher.
The following steps will help you create your account.
Step 1
Step 2
You should now see the Blogger.com webpage “Click” on Create a Blog.
Step 3
It will now ask you to create a new Google account. Follow the directions provided. You are not required to put your age or your birthday. This is privileged information and should remain so.
Step 4
After you have successfully completed your new Google account you have to verify that account by: Entering your country, and your cell phone number. If you don’t have a cell - phone, you may use a friend’s or ask Mrs. Pye. You will then receive a text on your phone giving you the verification code.
Step 5
You will now have a new screen asking for the verification code. Type your code in the designated area. This screen will take you to where you will build your URL for your blog.
Step 6
Customizing your Blog:
You are now ready to customize your blog. The blog account will provide you with a variety of templates to use. Choose one and then and name your blog. Please insure that you use your whole name in the blog title. For example: John Smiths Photography.
Step 7
You now must link your blog account to your teacher’s account using the following steps:
1. “Click” on Design at the top of your account page.
2. “Click” on Dashboard at the top right hand corner.
3. Go to the bottom of the page where it says ADD and “click”. Add your teacher’s blog address______________________________.
4. Then “Click” Follow. Your teacher’s blog address should now show up on your dashboard.
5. Now report your blog address to your teacher so they can add your address to their blog. Your blog address should look something like this: John Smith.blogspot.com
6. You are now ready to post your assignments on to the bog.
You will design and create your very own fence post and it will be part of a major collaborative project with over 200 other participants. The fence will be placed around the
BEAN coffee house as an installation.
_________________________________________________________________
THE LOGO
A History of Logo Design
Logo Design - The Art of Visual Identity .
What is a Logo?
A logo is a sign, symbol, trademark or badge which conveys the identity or ownership of a product, company, campaign or concept in as memorable a way as possible.
How are logos used?
A logo can be used in many different forms, sizes and contexts. For example, the logo for a hotel could be printed on a letterhead or menu, embroidered onto a napkin or jacket, embossed on metal cutlery or illuminated as a huge neon sign on the side of the building.
What are the basic qualities of a logo?
A logo should be simple so that it retains its clarity of design in different contexts. If it is too complicated, its details may be lost when it is reduced in scale. Also, a simple logo design is faster to read, easier to remember and consequently more instantly identifiable.
The 'I Love New York' logo by Milton Glaser, one of the most reproduced logos ever, illustrates most of these basic qualities.
What is the main function of a logo?A logo should convey an immediate and memorable identity and must connect with its target audience in a positive manner.
How have logos evolved?
Logos have been around in one form or another for several thousand years.
The Ancient Egyptians are known to have branded domestic animals with hieroglyphs to mark their ownership.
The Ancient Romans and Greeks marked their pottery to identify the manufacturer.
The great faiths of the world have all adopted symbols for ease of recognition.
Symbols of Faiths
From the 12th century onwards through medieval times, heraldic designs (coats of arms) were used to identify the status and property of the nobility.
Heraldic Designs
In general, however, the most common early logos were trademarks signifying the origin or quality of a craftsman's product. Hallmarks, which testify to the quality of precious metals, are a good example of this practice.
Silver Hallmarks
At the start of the 20th century with the introduction of colour printing and the birth of the advertising industry, logo designs tended to use a vocabulary of national, nautical, heraldic, and agricultural images. The public readily understood the meaning of these symbols. National and heraldic symbols (crowns, flags and coats of arms) meant dignity and status while nautical and agricultural symbols (seascapes, life buoys, wheat stalks and farm animals) represented purity and freshness.
Cigarette AdvertisingUnlike today, there was no concept of targeted advertising and designers freely used all these images to advertise any product. Ironically cigarettes, before their association with ill health, used the full vocabulary of symbols to make their merchandise more appealing.
Logos Today
Over the last century, our lifestyles gradually became more complex. Conversely, the design of logos became simpler for ease and speed of recognition in a faster world. The evolution of the Shell Logo throughout the 20th century clearly demonstrates this effect. In fact, the art of logo design illustrates the design concept "Less is More" better than any other graphic form.
Logos, as we know them today, are intelligent graphic images that are carefully designed to impart their concepts, both consciously and sub-consciously, for immediate recognition by a specific target audience.
design_lesson/graphic_design_lesson_5.htm -check to see how one shape can evolve. http://www.logoworks.com/logos.html Take what you have learned about logos and:  Assignment:Create FIVE thumbnail sketches for a logo. CRITERIA: Create a logo that fits one of the above described logos: -one with text,image and text, initials, image and initials. Create 5 thumbnail sketches and a GOOD COPY. Be in class tomorrow for the tutorial in Photoshop. Post the good copy and rough sketch on your blog. Print out the copy and hand it into my box. _________________________________________________________________________ We have talked about files and file extensions. Below is an example of some of the files you may be introduced to. Please remember that all FILES from photoshop will start as .PSD files. You will need to save them as JPEGs for the Blog. PDF:A file format that provides an electronic image of text or text and graphics that looks like a printed document and can be viewed, printed, and electronically transmitted but not edited. JPEG: A format for compressing images.Layers are not attached to this they are compressed forever. PSD: Photoshop file extension (use if you want to go back and make changes in layers) WAV: Audio File used for windows but can be used for mac and PC. AIFF: Audio file used for MAC but can be used also for PC. MP3: MP3 is an audio file format, based on MPEG (Moving Picture Expert Group) technology. It creates very small files suitable for streaming or downloading over the Internet. TIFF:Tagged Image File Format (abbreviated TIFF) is a file format for storing images, including photographs and line art. PNG:Portable Network Graphics (PNG) is a bitmapped image format that employs lossless data compression. PNG was created to improve upon and replace GIF (Graphics Interchange Format) as an image-file format not requiring a patent license. GIF:A popular format for image files, with built-in data compression _________________________________________________________________________ Button with Personal Motto Please design 5 thumbnail sketches to create a button. Use the design principles to come up with something interesting. Think about a personal motto (words to live by) Come up with designs FIRST before going into Photoshop     How to make a button using Adobe Photoshop from buttonmakers on Vimeo. ‘Personal Motto’- Pin design Criteria: Using the design process, please come up with a series of thumbnail sketches. Think about your personal philosophy or motto and design a pin. This pin may have image or no image. Maybe your motto simply be an image. It is up to you. You may draw, design on the computer or collage. I will be looking for: · Neatness of design · Legible text · Appropriate language and imagery · Creativity *Remember if a found image is not changed 60%-it is against copyright law Image size: You may create a regular 8x10 document but create a circle with a 2 ¾ inch diameter. You will fill the circle and cut it out. Procedure: · Using the BUTTON MAKER simply put the pin side down · The metal lid on top · Apply the drawing/computer design · Put the small plastic circle on top · Press the lever to the “1” position · Press down · Put the lever to the “2” position · Press down · Lift up and voila! You have your pin. ________________________________________________________________________ Jones Soda  Once you have completed the Personal Motto button design you will begin to think about ideas on how you will create an image for your Jones soda bottle. You may: -Create an intricate drawing - scan it and bring it into Photoshop. -You may take a photo and work on your design in Photoshop. Tomorrow for the double block you may want to bring a camera as we will first be walking to the Bean and then heading further for a walk. Have ideas and creative thoughts ready. If you are finished the button design you can begin to design your label. Criteria: -Label should have UPC symbol (BARCODE) -An image -A title : may be Jones soda or something more interesting -A flavour -A short briefing about the company or interesting information -Nutritional elements _______________________________________________________________________ Magazine Cover We will be creating a magazine cover. Very simply using a template. Please think about what you would like to make it about and use the link provided. http://www.magcover.com/ Magazine cover criteria: Think about some aspect of your life that is interesting. Choose a hobby or interest and build your ideas around them. If you have images from the ski hill or bike park. Include them in the design of your magazine cover. The easy solution is to use the template provider, but you may also use your Photoshop skills and create one from scratch.     | |||
T-shirt Design
You will be creating a t-shirt.
I went over how to find free brushes to help create your shirt. Brushes will give your t-shirt a nice design look.
Good morning!!
I will be handing out BLANK t-shirt templates for you to come up with your own design.
Please think carefully and remember some of the LEGAL obligations you have. You must change ANY design by over 60% to call it yours. NO LOGOS please. Lets be original here!!!
T shirt design:
We will look at a couple of t-shirts and compare their qualities
I went over how to find free brushes to help create your shirt. Brushes will give your t-shirt a nice design look.
And Viola!@
